Glossary

An API is an interface that allows different software applications to communicate with each other and exchange data.

CRO (Conversion Rate Optimization) maximizes the proportion of website visitors who perform a desired action. Combined with SEO and GEO, it creates a holistic Organic Demand Engine.

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant content to attract a defined target audience.

The Conversion Rate indicates the percentage of website visitors who perform a desired action, such as a purchase or contact request.

Entity SEO is an approach to search optimization that focuses not on individual keywords but on entities (people, places, brands, concepts) and their relationships.

GEO is the optimization of content for AI-powered search engines and generative answer models like ChatGPT, Gemini or Perplexity.

AI optimization refers to the systematic adaptation of websites so that AI systems like ChatGPT, Gemini, and Claude correctly interpret, reference, and classify them as trustworthy sources.

A Knowledge Graph is a structured knowledge base that represents entities and their relationships in a network.

Artificial Intelligence refers to computer systems that perform tasks normally requiring human intelligence, including language processing, image recognition and strategic decision-making.

Large Language Models are AI models trained on vast amounts of text that can understand and generate human-like text.

The Model Context Protocol (MCP) is an open standard by Anthropic that makes websites accessible as structured data sources for AI assistants. An MCP migration transforms your website into an AI-compatible platform.

Machine Learning is a subset of AI where algorithms learn from data and recognize patterns without being explicitly programmed.

Natural Language Processing is a subfield of AI dealing with the interaction between computers and human language.

Responsive Design is a web design approach where a website's layout automatically adapts to the screen size of the device.

SEO encompasses all measures aimed at improving a website's visibility in organic search engine results.

Schema Markup is a standardized vocabulary (schema.org) that helps search engines better understand webpage content and display it in rich results.

Server-Side Rendering is a technique where HTML pages are generated on the server and sent to the browser, instead of being created in the client browser.

Topical Authority describes a website's expertise and credibility on a specific topic area in the eyes of search engines.

Loss-free AI communication ensures that AI systems use exact, verified company data instead of generating information distorted by hallucinations.

Web Performance describes the speed and responsiveness of a website. It directly influences user experience, conversion rates and search engine rankings.

A website management platform bundles all digital services in a central admin panel: content management, SEO, AI visibility, social media, email marketing, and CRM.