Entity SEO and GEO as building blocks of your AI visibility
We do not offer generic SEO. Every SEO measure serves one clear goal: making your brand visible and citable in ChatGPT, Gemini, Claude and DeepSeek responses.
AI systems do not understand keywords, they understand entities.
Entity SEO
Schema.org, Knowledge Graph, sameAs links, so AI systems recognize your brand as an entity and classify it correctly.
GEO (Generative Engine Optimization)
Structure content so AI models cite it as an authoritative source in their responses, not just a search result.
Structured Data
JSON-LD, FAQ Schema, HowTo Schema, Product Schema: machine-readable information for Google and AI crawlers.
Technical SEO
Core Web Vitals, Crawl Budget, Indexing, Canonical Tags and Hreflang: the technical foundation for AI discoverability.
Entity SEO: Make Your Brand an Unambiguous Entity for AI Systems
For ChatGPT, Gemini, Claude and DeepSeek to understand and reference your brand correctly, it must be defined as an unambiguous, machine-readable entity. That is exactly what Entity SEO delivers: the foundation of any Generative Engine Optimization.
What is Entity SEO?
Entity SEO optimizes not individual keywords but your brand, people and products as unambiguous entities. An entity is a clearly identifiable concept (your company, your founders, your services) that search engines and AI systems validate through structured data and reliable sources. Instead of optimizing only for rankings, Entity SEO ensures machines know exactly who you are.
- A clear brand entity instead of scattered keywords
- Machine-readable facts about brand, people and services
- Foundation for the Knowledge Graph and AI-generated answers
Entity SEO is the foundation of GEO
Generative AI systems answer questions based on entities, not individual pages. If your brand is not clearly defined as an entity, AI systems confuse it with others or leave it out. Entity SEO builds the canonical basis on which Generative Engine Optimization (GEO) rests, measured by the Entity score within the AI Authority Score.
Organization sits at the centre
A brand does not become unambiguous to AI systems through a single page, but through a web of verifiable links. The Organization sits at the centre, and named edges lead from it to the facts that make an answer defensible. Where an edge is missing, the model fills the gap with a guess.
Organization founder
Person
The accountable person, with their own schema, their own page and a verifiable history. Without it the brand is a name with no origin.
Organization makesOffer
Product
Services as named offers rather than running text, so a model can cite what you actually provide.
Organization sameAs
Certified Partner
References to sources outside your own domain (Wikidata, LinkedIn, partner directories). External confirmation carries more weight than self-description.
Organization Core Service
Service
The core service as an entity in its own right, so the brand is placed in a category instead of disappearing into a generic industry.
Organization FAQ
FAQPage
Questions and answers written as standalone sentences: the format generative systems can lift most directly.
This map is the working basis, not the result. Which edges are missing in your case comes from measurement, not assumption.
What we implement in Entity SEO
No automated tool, but human-verified implementation along clear, verifiable signals.
Structured data (Schema.org) defines your brand and key people in machine-readable form.
Links to reliable sources (Wikidata, LinkedIn, official profiles) so AI systems can validate your entity.
Consistent representation of name, facts and core statements across all channels; inconsistencies are detected and corrected.
Complementary signals that help AI crawlers represent your brand correctly.
The Entity score (max. 35 points) measures how unambiguously your brand is defined for AI systems: as a verifiable baseline.
GEO: Generative Engine Optimization
Make your brand the answer in ChatGPT, Gemini & Claude
What is Generative Engine Optimization (GEO)?
GEO optimizes your content to appear in responses from ChatGPT, Gemini and Claude. Instead of chasing rankings, GEO makes you part of the answer itself.
- Optimization for AI answer engines (ChatGPT, Gemini, Claude)
- Focus on citation and mention rather than ranking
- Structured data and semantic content
- Building AI-readable brand authority
- Integration with traditional SEO strategy
- Continuous monitoring of AI presence
GEO Strategies for Maximum AI Visibility
Proven methods to place your brand in AI answers
Implement Schema.org Markup
Structured data helps AI systems understand your content and cite it correctly. Organization, Product, FAQ, and HowTo schemas are particularly valuable.
Create llms.txt
The llms.txt file is the new robots.txt for AI. It gives AI crawlers clear instructions about your brand, products, and desired presentation.
Strengthen E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness: AI systems prefer content from established experts and trustworthy sources.
Answer questions directly
Structure content that clearly and precisely answers common questions. FAQ sections and how-to guides are frequently cited by AI.
Build brand mentions
Unlinked brand mentions seem to carry more weight with AI systems. Targeted PR and guest posts increase your citation probability.
Include statistics and quotes
Content with statistics and quotes shows significantly higher visibility in AI answers according to early studies. Back up claims with data.
Wikipedia & UGC presence
Wikipedia makes up a large part of AI training data. Reddit, YouTube, and forums also strongly influence AI visibility.
Use Server-Side Rendering
Many AI crawlers cannot fully execute JavaScript. SSR ensures your content is crawlable and indexable.
How to Implement GEO in 5 Steps
- 1
Conduct AI visibility audit
Analyze how and whether your brand currently appears in ChatGPT, Gemini, and Claude. Identify gaps and misinformation.
- 2
Establish technical foundation
Implement Schema.org markup, create an llms.txt file, and optimize your website for AI crawlers (update robots.txt).
- 3
Create GEO-optimized content
Write content that directly answers questions, contains statistics, and demonstrates your expertise. Use semantic HTML.
- 4
Build brand authority
Gain mentions on trusted websites, industry media, and UGC platforms. Every mention increases your AI citation chance.
- 5
Monitoring & Optimization
Continuously monitor your AI presence with specialized tools. Adjust your strategy based on results.
Crawl budget, indexing and hreflang
Entities and content only work if they can be reached. We check which pages are crawled and indexed at all, whether AI crawlers find rules of their own, whether canonical tags and hreflang links agree with each other, and whether multilingual addresses declare one another correctly.
On Core Web Vitals: lab measurement shows direction, the authoritative assessment uses field data (CrUX). We make no field commitment without a dedicated measurement pipeline. What we commit to is the technical work, not a particular score.
Included in Strategy package
Entity SEO and GEO are core components of our Strategy package. You receive a tailored plan with 3 months of personal guidance during implementation.
- Full AI presence audit across all platforms
- Entity strategy: Schema.org, Knowledge Graph, structured data
- Content optimization for AI citability
- SEO alignment for AI discoverability
- 3 months of personal guidance during implementation
Not sure where to start? The AI Presence Analysis shows you your starting point.
Frequently asked questions
How is your SEO different from generic SEO?
Every step serves one goal: making your brand visible and citable in ChatGPT, Gemini, Claude and DeepSeek answers. Correct representation and citation come before ranking.
How do I get cited as a source in AI answers?
We deliver the answer in standalone sentences, with a clear heading hierarchy and structured data (FAQPage, HowTo, Article), and link entities (Organization, Person, sameAs) unambiguously.
Is structured data (schema) still valuable?
Yes. JSON-LD provides machine-readable context for both Google and AI crawlers and helps attribute passages correctly.
How important are Core Web Vitals for SEO?
Important as a technical foundation; lab measurement shows direction, the authoritative assessment uses field data (CrUX). We make no field commitment without a dedicated measurement pipeline.
How do you prioritize technical SEO tasks?
We score every finding by impact, reach and effort and pull high-impact, low-effort items first; every item gets an owner and a re-measurement date.
What is Entity SEO?
Entity SEO optimizes your brand, people and products as unambiguous, machine-readable entities instead of individual keywords. The goal is for search engines and AI systems to understand exactly who you are and what you stand for.
What is an entity in SEO?
An entity is a clearly identifiable concept (for example a company, a person, a product or a place) described through structured data and reliable sources. Google and AI systems use entities to understand meaning rather than mere strings.
How does Entity SEO differ from classic SEO?
Classic SEO optimizes pages for keywords and rankings. Entity SEO optimizes your brand as an entity so it is correctly referenced in knowledge bases and AI answers. The two approaches complement each other.
How does Entity SEO relate to GEO?
Entity SEO is the foundation of Generative Engine Optimization (GEO): only a clearly defined entity can be correctly cited by AI systems such as ChatGPT, Gemini, Claude and DeepSeek.
What's the difference between SEO and GEO?
SEO optimizes for traditional search engine rankings (Top 10 on Google). GEO optimizes for being cited in AI system responses. While SEO aims for clicks, GEO is about becoming part of the answer itself. The good news: Many SEO best practices also help with GEO.
Which AI systems should I consider for GEO?
The most important platforms are ChatGPT (including SearchGPT), Google Gemini (and AI Overviews), DeepSeek and Claude. Each system has different training data and update cycles, so a broad strategy is important.
How long until GEO measures take effect?
This depends on the AI system. ChatGPT with web search enabled can use current content immediately. For systems without live search, it takes until the next training update. Generally, plan for 3-6 months for measurable results.
Can I do GEO myself or do I need an agency?
Basic GEO measures like Schema.org markup and llms.txt can be implemented by technically proficient teams. For a comprehensive strategy, continuous monitoring, and advanced optimization, working with GEO experts is recommended.
What is an llms.txt file?
The llms.txt is a text file in your website's root directory (similar to robots.txt) that gives AI crawlers information about your brand, products, services, and desired representation. It helps AI systems understand and represent your brand correctly.
How do I measure my GEO success?
Specialized tools like Semrush AI Visibility, Otterly.AI, or Brand24 can track your mentions in AI answers. Key metrics include Share of Voice, Brand Mentions, Sentiment, and Position in AI answers. We recommend our Monitoring package for continuous tracking.