Who this segment is for
- Exporting manufacturers and B2B brands: those wanting visibility and correct representation in a new market, without first building a large local team.
- SaaS brands going abroad: those wanting to accelerate demo and trial conversions in a new language and market.
- D2C brands selling cross-border: those wanting to position product and category pages to the intent and language of the new market.
- Brands already operating between Turkey and Germany: those wanting to run two markets in one coherent model.
The 4-8 week international framework
The sprint advances in focused steps rather than spreading across one large program. Each step is measured and feeds the next.
1. Market and intent mapping (per country)
Search intent, competition and local search behavior are mapped in the target country. The same product is searched with different intent in a different market; that difference is mapped upfront.
2. Technical international setup
The subfolder, subdomain or country-code (ccTLD) decision is made; hreflang mapping is set up, and self-reference and cross-language consistency are verified.
3. Localized content packs
Localization, not translation: context is adapted, not just words. Content packs are produced for priority pages according to the target market's intent.
4. Local SERP and Google Business Profile
For local visibility, NAP consistency, Google Business Profile and map-pack work; local SERP features are targeted.
5. Measurement and decision
Measured by the AI Authority Score and mentions across four engines, organic impressions and positions (GSC); the delta against baseline is reported and the next sprint's priority is set.
Which markets do we work in?
We actively run two markets (Turkey and Germany) in the same operating model; for other markets, an expansion scope is defined through market and intent research.
| Market | Focus |
|---|---|
| Turkey (tys.net.tr) | Full operation in local language and context; transparent scope drivers and a proposal calculator. |
| Germany / DACH (tysd.de) | Full operation in local language and context; GDPR and EU hosting as a trust signal. |
| US and English-speaking markets | English content and intent mapping; market and competition research before expansion. |
| Growing markets such as UAE and Indonesia | Research into local search behavior differences; scope defined after discovery. |
Subfolder, subdomain or ccTLD?
This is the most critical decision in the international structure. The right choice depends on the audience and the offer.
| Situation | Fitting structure |
|---|---|
| Offer, price or law vary per country; a strong local presence is wanted | A country-code (ccTLD) or country-based subfolder. |
| One language covers several countries; content applies across borders | A language-based subfolder; reduces duplicate-page risk. |
| Authority should be concentrated on one domain, maintenance kept simple | A subfolder is usually preferred over a subdomain. |
| A separate brand or a fully separate operation | A separate domain; but authority and maintenance cost increase. |
A de-risked start instead of a slow program
International expansion often turns into a program that spreads across months and delivers late. The sprint approach reverses this: technical setup and intent mapping in the first weeks, content and local visibility in the following sprints.
Every change ships through an SEO-safe release and is rolled back fast on error; you advance without risking visibility in the new market. This safe release process is documented on a separate page (see the links below).
Boundary honesty
- We make no ranking or traffic guarantee in a new market; we report the measured delta, whatever it is.
- The two markets we actually run in full operation are Turkey and Germany; for other markets, market and intent research comes first and scope is clarified after discovery.
- Local search behavior varies by country; translation alone is not enough, localization is needed, and this effort is stated clearly in scope.
- Pricing: in the Turkish market scope drivers and the proposal calculator are transparent; in the German market conditions are on request.
Frequently asked questions
What are the SEO priorities for Turkish brands entering the US market?
First mapping English search intent and local competition; then the right technical structure (subfolder and hreflang), priority pages localized to intent, and correct representation in AI answers. Measurement is done by mentions across four engines and organic positions.
In international SEO, should you prefer a country-based subfolder or a language-based one?
If offer, price or law vary per country, country-based; if one language covers several countries, a language-based structure fits. In both cases, clean hreflang and consistent entities are decisive.
Is multilingual localization the same as translation?
No. Translation adapts the word, localization adapts the context. The same product is searched with different intent, tone and expectation in a different market; content packs are produced for that difference.
How does local search behavior differ in markets such as the UAE and Indonesia?
Search intent, preferred content format and local platform usage vary by country. For these markets, market and intent research comes first; scope and priority are defined after discovery.
How do hreflang errors affect ranking on multilingual sites?
A missing return reference, a wrong language-country code or a canonical conflict causes the wrong-language page to rank or the correct page to be hidden. Self-reference and cross-language consistency are verified on every release.