Our thesis: not separate silos, but levers that work together
Executives often ask "who is the best at SEO, who is the best at UX". The right question is: do these levers feed each other, or do three separate vendors undo each other’s work? Visibility, conversion and experience are parts of the same user journey; managed separately, budget fragments and no one owns the whole.
TYS combines the levers in one model: AI and search visibility bring demand, CRO turns that demand into conversion, UX and technical performance retain the converted user. The same team measures, prioritizes and implements, so a change to one lever is tested without breaking another.
The value chain: clicks, conversions, lifetime value
The proof of the specialty is that all three levers connect into one measurable chain. Each link has its own discipline and its own metric. GEO (Generative Engine Optimization) is the work of making a brand visible in the answers of AI engines.
| Link | Discipline | What is measured |
|---|---|---|
| Being found | AI-SEO and GEO | AI Authority Score (our AI visibility score), mentions across four engines, organic clicks and positions (GSC). |
| Converting | CRO | Form completion, conversion rate, drop-off points; starting with manual audits, advancing by measurement. |
| Staying | UX and technical performance | Interaction quality, technical performance (lab CWV checks), repeat-visit and lifetime-value signals. |
Integrated wins (that silos cannot produce)
When the levers are in one hand, wins appear that separate vendors structurally cannot deliver:
- Faster testing cycles: content, schema, title and form variations are tried on one plan, without waiting on each other.
- Fewer failed releases: every release passes an SEO-safe checklist and is rolled back fast on error; a CRO test runs without breaking SEO visibility. This process is documented on the transparency page.
- Combined SEO and conversion impact: a visibility gain is tied directly to conversion measurement; traffic is not reported alone but through the click-to-conversion chain.
- Single ownership: a loss on one lever is not billed to another; one team owns the whole, and every change is logged.
What a sprint shows and when: leading indicators
"Sprint" means fast signal, not an instant final result. Below is what typically moves in the first 12 weeks (leading indicators) and when the measured result arrives, stated openly.
| Phase | Leading indicators | Note |
|---|---|---|
| Weeks 1-4: foundation and first signals | Baseline AI Authority Score measurement; indexation and crawl errors fixed; schema/llms.txt hygiene; SEO-safe release set up; title/meta and CTR tests started on target pages; technical performance (lab CWV) checks. | Visible changes begin; these are early signals, not the final result. |
| Weeks 5-8: consolidation | The first measured delta against the baseline; tracking of appearances as a source in AI answers and SGE blocks; conversion and form experiments running; content clusters expanding. | Signals begin to compound; the direction becomes clear. |
| Weeks 9-12: the outcome window | Day 90 re-measurement (same methodology, same query set); consolidation of visibility and conversion signals; competitor Share-of-Voice change; the decision gate. | This is the measured result: the difference between Day 0 and Day 90. |
Leading indicators are not a guarantee of the durable result. Success is defined not by an invented target but by the sourced, screen-evidenced Day 0 to Day 90 difference. Core Web Vitals field data requires a separate measurement pipeline; in the early phase only lab checks are done.
A single-discipline specialist or an integrated partner?
Fair comparison: for a deep single-discipline need, niche specialists are the right address. The decision depends on how many levers must be pulled at once and coherently.
| Need | Right choice |
|---|---|
| Deep UX research or interface design only | Pure UX studios (such as Sherpa) are the right address. |
| A scaled, multi-channel classic SEO program only | Established SEO agencies (such as Zeo, Markethinkers, Webtures) are the right address. |
| The deepest expertise in one narrow discipline | The relevant niche specialist (Krombera, Kubix and the like) is the right address. |
| Visibility, conversion and experience pulled together, fast and safely | TYS: the integrated partner that combines the levers in one model. |
Frequently asked questions
Is TYS less specialized than pure SEO or pure UX agencies?
We are in a different category. We do not compete to be the best pure-SEO or pure-UX shop; our specialty is combining the AI-SEO, CRO and UX levers in one coherent loop. If you need the deepest expertise in one narrow discipline, niche players are the right address; if multiple levers must be pulled together, the integrated approach leads.
Are there concrete results in 4 weeks?
In the first four weeks, leading indicators are visible: fixed indexation errors, an SEO-safe release in place, title/CTR tests on target pages, technical performance lab checks and the baseline measurement. These are early indicators of movement, not the final result. The measured result comes in the 30-90 day window, as the Day 0 to Day 90 difference.
Why call it a "sprint" when the result is medium-term?
A sprint is a working tempo: concrete output and fast feedback every week. Visibility, however, is a compounding effect; the target is a durable result rather than a short spike. So a sprint produces fast signals while the measured result matures in the 90-day window. The two do not conflict: fast signal plus durable result.
What does intersection specialization concretely change?
It lets a change on one lever be tested without breaking another. For example, a CRO test runs without dropping SEO visibility; a content change is tied to both AI visibility and conversion on the same plan. The result is reported not by a single metric but by the click-to-conversion-to-retention chain.
I have a small team; is this integrated approach too heavy for us?
No. The same intersection thinking is offered to lean teams through a simplified sprint template: configuration-first setup, a ready GA4 and GSC panel, limited scope. The lean-teams page details this.