How AI Visibility works
What the analysis report captures from an AI perspective and why traditional SEO analysis falls short.
How AI-based Response Systems Work
ChatGPT, Gemini and Claude don't work like traditional search engines. These systems don't list links; they generate answers.
Training Data
Knowledge sources and historical data
Real-time Crawling
Semi-real-time information layers
Response Generation
Context modeling and synthesis
AI systems seek the answer to this question:
"Which brand is trustworthy and contextually meaningful when answering this question?"
Traditional SEO vs. AI Visibility
Traditional SEO tools measure:
- Keyword rankings
- Backlink profiles
- Technical website health
- Traffic and click data
AI systems use:
- Conceptual consistency
- Brand-topic alignment
- Linguistic credibility
- Recurring narrative patterns
- Brand contexts in third-party sources
Therefore:
- -> A brand ranked #1 on Google may not appear in AI responses at all.
- -> A technically weak website can serve as a reference in AI responses.
- -> False or outdated information can be reproduced by AI.
This difference cannot be detected with traditional tools.
What Does AI Visibility Mean?
AI visibility encompasses clear answers to these questions:
What Does the Analysis Document?
The AI Presence Analysis is not a software scan.
It's a manual AI testing process conducted individually for each brand.
During the analysis:
What's documented is not just visibility, but perception.
Why Is Manual Analysis Necessary?
AI systems don't give every user the same answer. Responses change based on prompt structure, question language and context.
Automated tools are:
- Misleading through single samples
- Without contextual variations
- Unable to capture nuances
The TYS approach:
- Not one question, but a question set
- Not one answer, but an answer pattern
- Not one system, but multi-AI comparison
BrandLock: Brand Canon and Consistency Audit
Knowledge about your brand lives in many sources, and those sources can contradict each other. BrandLock consolidates the verified truth of your brand into one canon and audits your sources against it.
Brand Canon
- Verified company information and approved claims
- Preferred and avoided terminology
- Source, owner and validity records
- One machine-readable source of truth
Consistency Audit
- Website copy is compared against the canon
- Contradictions are documented with their source URL
- Prioritised correction plan
- Re-check after the correction
- -> The sources AI systems read from are aligned with a single approved truth
- -> Consistent presentation across languages and channels
- -> The risk of misrepresentation is measured and reduced
We cannot directly change AI output; we align the canonical signals AI feeds on with the verified truth of the brand.
Team Charter & Service Level
Clear roles, defined responsibilities, and binding timelines, so you know who delivers what, when.
Analysis Specialist
Manual review of all AI systems, documentation of results
Strategy Consultant
Development of optimization measures, prioritization
Account Manager
Your point of contact, coordination, questions
Service Level Agreements
Who is behind TYS?
TYS combines the visual communication experience it has built since 1996 with expertise in digital marketing and AI optimization.
Our Story
- 11996: Started as photographer and videographer in Istanbul
- 22003: Transition to interactive projects and web presentations
- 32010: Focus on digital marketing and SEO for B2B companies
- 42024: Development of TYS Dijital Performans for AI visibility
Our Expertise
Visual communication background
Photo and video production between 1996 and 2010. Visual production is no longer offered; this background underpins the competence in conducting interviews and selecting material.
SEO & Digital Marketing
Proven strategies for organic visibility
AI Visibility
Specialization in ChatGPT, Gemini and Claude optimization
Entity SEO
Brand positioning in Knowledge Graphs
Trust & Transparency
- Registered company in Turkey (Ltd. Şti.) focused on the DACH market
- Secure and compliant data processing
- Direct communication, no automated responses
- Manual analyses by experienced specialists