How AI Visibility works
Why traditional SEO analysis falls short and what the analysis report captures from an AI perspective — explained clearly, so you can make informed decisions.
How AI-based Response Systems Work
ChatGPT, Gemini and Claude don't work like traditional search engines. These systems don't list links – they generate answers.
Training Data
Knowledge sources and historical data
Real-time Crawling
Semi-real-time information layers
Response Generation
Context modeling and synthesis
AI systems seek the answer to this question:
"Which brand is trustworthy and contextually meaningful when answering this question?"
Traditional SEO vs. AI Visibility
Traditional SEO tools measure:
- Keyword rankings
- Backlink profiles
- Technical website health
- Traffic and click data
AI systems use:
- Conceptual consistency
- Brand-topic alignment
- Linguistic credibility
- Recurring narrative patterns
- Brand contexts in third-party sources
Therefore:
- → A brand ranked #1 on Google may not appear in AI responses at all.
- → A technically weak website can serve as a reference in AI responses.
- → False or outdated information can be reproduced by AI.
This difference cannot be detected with traditional tools.
What Does AI Visibility Mean?
AI visibility encompasses clear answers to these questions:
What Does the Analysis Document?
The Initial Check is not a software scan.
It's a manual AI testing process conducted individually for each brand.
During the analysis:
What's documented is not just visibility, but perception.
Why Is Manual Analysis Necessary?
AI systems don't give every user the same answer. Responses change based on prompt structure, question language and context.
Automated tools are:
- Misleading through single samples
- Without contextual variations
- Unable to capture nuances
The TYS approach:
- Not one question, but a question set
- Not one answer, but an answer pattern
- Not one system, but multi-AI comparison
BrandLock – Protect Brand Identity
While AI systems generate content, there's a risk of brand dilution. BrandLock protects your brand identity in the AI era.
Visual Lock
- Define brand colors
- Logo usage rules
- Typography standards
- Establish visual language
Verbal Lock
- Define tonality
- Vocabulary guidelines
- Communication style
- Brand voice profile
- → AI systems receive clear brand guidelines
- → Consistent presentation across all channels
- → Protection from generic AI standardization
Brands with BrandLock maintain their differentiation while others become standardized.
Team Charter & Service Level
Clear roles, defined responsibilities, and binding timelines — so you know who delivers what, when.
Analysis Specialist
Manual review of all AI systems, documentation of results
Strategy Consultant
Development of optimization measures, prioritization
Account Manager
Your point of contact, coordination, questions
Service Level Agreements
Who is behind TYS?
TYS combines over 25 years of experience in visual communication with expertise in digital marketing and AI optimization.
Our Story
- 11996: Started as photographer and videographer in Istanbul
- 22003: Transition to interactive projects and web presentations
- 32010: Focus on digital marketing and SEO for B2B companies
- 42024: Development of the TYS Framework methodology for AI visibility
Our Expertise
Visual Communication
Professional video production and brand visualization
SEO & Digital Marketing
Proven strategies for organic visibility
AI Visibility
Specialization in ChatGPT, Gemini and Claude optimization
Entity SEO
Brand positioning in Knowledge Graphs
Trust & Transparency
- Registered companies in Germany and Turkey
- GDPR-compliant data processing
- Direct communication — no automated responses
- Manual analyses by experienced specialists