We work inside your workflow
- SEO-safe checks are not an ad-hoc exception but part of the release pipeline: staging validation, canary release and fast rollback on error are added to your existing processes.
- Technical findings are delivered not as abstract warnings but as a prioritized work list translated into the language of product and engineering teams. Every change is logged.
- The aim is to reduce perceived implementation friction: safe releases are brought into the process from within, without breaking developers' flow.
Technical SEO playbook (on the engineering axis)
Recurring risk areas in complex stacks and the TYS approach. The detailed checklist is on the safe deployment page (link below).
| Area | Approach |
|---|---|
| JS rendering and SPA | Title, meta, canonical and main content in the initial HTML (SSR or pre-render); the content seen on bot access compared with user content. |
| Node SSR/ISR and headless | Render strategy chosen by page type; internal links shipped as real anchors; schema injection points clarified in a headless CMS. |
| CI/CD and performance gates | A lab check (Lighthouse) added to the pipeline; if the per-template LCP/INP/CLS budget is exceeded, the release is flagged or blocked. |
| Schema automation | JSON-LD generated and validated at template level; every release checks for critical schema loss; the goal is error-free implementation at scale. |
| Log analysis and crawl budget | Wasted crawl identified via server logs; budget loss from faceted navigation and parameters simplified. |
| Migration and status codes | A complete old-to-new URL mapping; a single-hop 301 map; a deliberate, consistent 404/410 strategy on large sites. |
Quality assurance: from staging to production
- In staging, indexability, canonical/hreflang, redirects, schema, rendering and technical performance lab checks are passed; no release happens before the checklist is complete.
- Risky changes are first opened to a limited segment (canary); signals are watched and, if a problem appears, rolled back before full release. On error, the priority is fast rollback.
- This QA process is designed to run together with your existing engineering test suites; it is not a separate world but a layer of your process.
Security, GDPR and SLA: in plain language
Governance and the legal framework are published on separate, verifiable pages; this section references them.
Boundary honesty
- This is not a zero-error guarantee; the aim is to catch errors fast and keep their impact short.
- A Core Web Vitals field commitment requires a separate measurement pipeline (PageSpeed/CrUX); in the early phase only lab checks are done.
- Scope and the rollback path depend on the client's infrastructure; applicability on TYS-hosted and client-hosted sites is clarified in writing.
- TYS is a founder-led and deliberately small practice; it caps concurrent projects and does not sell when capacity is unavailable.
Frequently asked questions
What do you recommend for SPA sites with JS rendering problems?
Server-side or pre-rendering so critical content is in the initial HTML; title, meta, canonical and main content must be visible on bot access. Internal links are shipped as real anchors and the bot content is compared with the user content.
How are LCP/INP/CLS budgeting and CI/CD Lighthouse gates set up?
A performance budget is set per template and a lab check is added to the release pipeline; a budget overrun flags or blocks the release. Because the authoritative field assessment requires CrUX data, no field commitment is made before that separate pipeline exists.
Is your security, GDPR consent and SLA structure sufficient for enterprise brands?
Hosting is in Germany/EU (Hetzner); data processing is documented on the privacy page, commercial terms on the terms page, and response times and responsibility on the how-we-work page. Scope is clarified in writing according to the client's infrastructure.
How do you integrate with our existing engineering processes?
Without demanding separate exceptions; we work inside your staging, canary and QA processes. SEO-safe checks are added to the release pipeline and technical findings are delivered as a prioritized work list.
How do you reduce traffic loss in a migration or domain merge?
A complete old-to-new URL mapping is produced, the 301 map is built as a single hop, and critical pages are prioritized. After the switch, indexation and positions are watched; on an unexpected drop, mapping and redirects are checked first.