Visual Knowledge Graph
The archive of one's own image and video assets linked through metadata (IPTC, ImageObject, VideoObject): every asset knows who documented what, where and when. A moat that cannot be scraped.
Visual Knowledge Graph
A visual knowledge graph emerges when every produced image and video is treated not as a file but as a knowledge node: person, product, place, machine, process, date, creator and related page travel along as metadata (IPTC, ImageObject, VideoObject) and are linked together.
Why it matters
Text can be scraped; reality cannot. A competitor can neither buy nor copy the linked media archive produced in your own plant; they would have to carry out the same production themselves. Unlike campaigns or fair booths, the graph does not evaporate: every day of filming grows it, and search systems such as Google demonstrably read IPTC metadata, for example for creator and licence attribution in image search.
The TYS view
The visual knowledge graph is the media half of brand truth: the object graph organizes what the brand says; the visual graph substantiates it with documented reality.