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SEO & Search Optimizationseoarama motorugoogleorganik arama

SEO (Search Engine Optimization)

SEO encompasses all measures aimed at improving a website's visibility in organic search engine results.

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing web pages to be found more easily in search engines like Google.

The Three Pillars of SEO

Technical SEO

  • Optimize loading speed
  • Mobile optimization
  • Ensure crawlability
  • Implement structured data

On-Page SEO

  • Keyword research and optimization
  • Meta tags and headings
  • Content quality and relevance
  • Internal linking

Off-Page SEO

  • Backlink building
  • Brand mentions
  • Social signals
  • Local citations

SEO and AI

With the rise of AI search engines, SEO is evolving. Entity SEO and structured data are becoming increasingly important for AI systems to correctly process brand information.

Related Terms

Entity SEO

Entity SEO is an approach to search optimization that focuses not on individual keywords but on entities (people, places, brands, concepts) and their relationships.

Schema Markup (Structured Data)

Schema Markup is a standardized vocabulary (schema.org) that helps search engines better understand webpage content and display it in rich results.

Knowledge Graph

A Knowledge Graph is a structured knowledge base that represents entities and their relationships in a network.

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