Back to Glossary
Artificial Intelligencemakine öğrenimimldenetimli öğrenmedenetimsiz öğrenme

Machine Learning (ML)

Machine Learning is a subset of AI where algorithms learn from data and recognize patterns without being explicitly programmed.

What is Machine Learning?

Machine Learning enables computers to learn from experience and improve without being individually programmed for each task.

Types of Machine Learning

Supervised Learning

The algorithm learns from labeled training data and can make predictions for new data.

Unsupervised Learning

The algorithm independently finds patterns in unlabeled data.

Reinforcement Learning

The algorithm learns through rewards and penalties within an environment.

Applications in Marketing

  • Customer segmentation
  • Purchase behavior prediction
  • Personalized recommendations
  • Automatic content categorization

Related Terms

Have questions?

Our experts help you find the right digital strategy for your business.

Contact Us