Machine Learning (ML)
Machine Learning is a subset of AI where algorithms learn from data and recognize patterns without being explicitly programmed.
What is Machine Learning?
Machine Learning enables computers to learn from experience and improve without being individually programmed for each task.
Types of Machine Learning
Supervised Learning
The algorithm learns from labeled training data and can make predictions for new data.
Unsupervised Learning
The algorithm independently finds patterns in unlabeled data.
Reinforcement Learning
The algorithm learns through rewards and penalties within an environment.
Applications in Marketing
- Customer segmentation
- Purchase behavior prediction
- Personalized recommendations
- Automatic content categorization