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Entity SEO

Entity SEO is an approach to search optimization that focuses not on individual keywords but on entities (people, places, brands, concepts) and their relationships.

What is Entity SEO?

Entity SEO shifts focus from individual keywords to semantic entities. Search engines and AI systems increasingly understand connections between concepts, brands and information.

Why is Entity SEO Important?

  • AI systems like Google Knowledge Graph use entity-based data
  • Voice assistants need clear entity mappings
  • LLMs like ChatGPT process structured brand data better

Implementation

  • Schema.org markup for organizations and products
  • Consistent NAP data (Name, Address, Phone)
  • Maintain Knowledge Graph entries
  • Link to authoritative sources

Related Terms

SEO (Search Engine Optimization)

SEO encompasses all measures aimed at improving a website's visibility in organic search engine results.

Schema Markup (Structured Data)

Schema Markup is a standardized vocabulary (schema.org) that helps search engines better understand webpage content and display it in rich results.

Knowledge Graph

A Knowledge Graph is a structured knowledge base that represents entities and their relationships in a network.

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Entity SEO | Glossary | TYS