How is AI visibility protected during a website relaunch?

Short answer: Visibility survives a relaunch through a disciplined sequence: first an inventory and baseline of the old site, then a 301 redirect map for every old address, and finally a staged migration instead of a single overnight switch.

The typical cause of visibility loss is not the design but a break in address and content continuity. Engines such as ChatGPT, Gemini, Claude and DeepSeek act on whether pages they know as sources stay in place or redirect cleanly to a new target.

The protection routine step by step

• Inventory and baseline: existing pages, queries and citations are listed; visibility before the relaunch is measured and recorded.
• 301 map: every old address is matched to a new target; no address is left unassigned.
• Staged migration: sections move in order; after each stage the measurement is compared with the baseline, and if a deviation appears the way back is ready.

This routine does not make loss impossible; it reduces the risk and makes deviations visible early. The full process is described on the relaunch page.