How do you make image and video assets stand out in search results?

Short answer: Image and video assets stand out when the technical context that lets a search engine understand them is in place: correct structured data, clean file and page context, and fast-loading media.

The levers that work

• Add structured data: ImageObject for images, VideoObject with name, description, duration, and thumbnail for videos.
• Strengthen context: descriptive file names, meaningful alt text, and relevant text surrounding the media.
• Increase discoverability: submit image and video sitemaps; give every important video its own watchable page.
• Protect performance: load the LCP image with priority and keep the rest lazy; broken lazy loading makes media invisible to bots.

For measurement, watch the image and video reports in Search Console separately: they show which asset earns impressions and which page produces rich results; the order of optimization follows that data, not guesswork.