How should the SEO section of a weekly business review be structured?

Short answer: The SEO section of a WBR should be short, constant and decision-oriented: the same KPI set, the delta against baseline, a one-page narrative and one clear next step. The goal is not a data dump but management’s ability to decide.

Fixed block structure

• KPI summary: organic impressions, clicks, average position (Search Console) and conversion events (GA4), each against the prior period and the baseline.
• Signal interpretation: what changed and the likely cause; anomaly-alert findings when present.
• Experiment status: running tests, early signals, results of completed tests.
• Decision item: the single topic needing approval or resources this week.

Principles

TYS Digital Performance passes the report through human verification: no number without context, no fixed growth promise, every claim tied to data. Keeping the identical template week after week makes trends comparable.