How does the combination of schema and internal links distribute page authority?

Short answer: Internal links are what distribute authority; Schema.org JSON-LD passes no authority, it clarifies what a page represents. The combination works like this: links carry value and crawl priority, while schema tells machines which entity and purpose the target page belongs to.

Making the two work together

• Build topic clusters: link from the pillar page to supporting content and back, with anchors that carry context.
• Open links from your highest-traffic, most-linked pages to conversion pages; leave no orphan pages.
• Mirror breadcrumb navigation with BreadcrumbList schema so users and bots read the same hierarchy.
• Limit types like Organization, Product, and FAQPage to what the page really contains; markup without coverage costs trust.
• Keep entity names consistent across schema fields, headings, and anchor texts; that consistency also feeds citation accuracy in engines like ChatGPT and Gemini.

For measurement, track click depth and inbound internal links per page in a crawler; if a priority page sits buried deep, authority is not flowing there.