How should SEO and CRO metrics be presented together in Looker Studio dashboards?
Author: Yılmaz Saraçlooker-studiodashboard-tasarimiseo-raporlamacro-metrikleri
Short answer: Do not split SEO and CRO metrics across separate pages; present them as one funnel: business outcome on top, behavior in the middle, search visibility at the bottom. That layout shows at a glance whether traffic growth actually turns into conversions.
Dashboard structure
- Top block: macro conversions, revenue or qualified leads, always shown against target.
- Middle block: sessions, engagement rate, and micro conversions per landing page; this block explains SEO traffic quality.
- Bottom block: Search Console impressions, clicks, average position, and CTR as the funnel entrance.
- Shared dimensions: date range, device, and landing page filters must apply to all blocks at once.
- Data sources: the GSC connector and GA4; for durable analysis, joining through the GA4-BigQuery export is more robust.
GSC and GA4 measure differently; short metric definitions inside the dashboard prevent misreading.