Which core KPIs should you measure in a four-week SEO sprint?

Short answer: In a four-week SEO sprint you track not a single metric but a chain from visibility to revenue: technical health, search visibility, click behavior and conversion.

Core KPIs to track

• Technical health: Core Web Vitals such as LCP, INP, CLS and the share of indexed pages
• Visibility: average position and impressions on target queries; AI Authority Score for brand mention in ChatGPT, Gemini, Claude and DeepSeek answers
• Behavior: CTR, GA4 events and engaged sessions
• Outcome: conversion rate and qualified demand

Every KPI is tied to the day-one baseline, so the difference at the end of week four is a measurement, not an opinion. TYS Digital Performance consolidates this chain through SEO, CRO and analytics integration in a single dashboard and reports the real baseline delta rather than an invented target.