How do you structure an internal linking strategy between blog and product pages?

Short answer: An internal linking strategy is a planned bridge from the blog's informational visitor to the product page's commercial intent: every post belongs to a topic cluster, and every cluster links to a page that earns revenue.

How to structure it

• Define topic clusters: one pillar page, supporting blog posts, and the target product or service page.
• Link from blog to product in context: from the paragraph explaining a feature to the relevant product, from a comparison post to the category.
• Vary anchor text while reflecting the target page's primary query.
• Link back as well: product pages pointing to guides and FAQs build trust.

Measurement completes the strategy: track blog-to-product transitions and assisted conversions in GA4, and check in Search Console whether target pages expand their query coverage. TYS Digital Performance treats internal linking as a living architecture tied to the content calendar, not a one-off technical task: every new post enters the plan with its cluster and its commercial target page already decided.