What are the most effective CTR tactics for pages with high impressions and low clicks?

Short answer: The most effective tactics are realigning the title with query intent, turning the meta description into a preview of the answer, and testing changes on a controlled group. Diagnosis comes first: CTR cannot be read independently of position; compare against your own historical values in the same position range.

Tactic list

• Look at real queries: pull the queries earning impressions from Search Console and rewrite the title for the highest-impression intent.
• Clear value promise in the title: for whom, with what outcome; concrete scope instead of decorative adjectives.
• Put the first sentence of the answer and the page's concrete contents into the meta description.
• Run a SERP analysis: competitor snippet structures and click-absorbing SERP features shape the change.
• Use fitting rich result opportunities through structured data; keep date and freshness signals accurate.

TYS Digital Performance makes these changes in a test group rather than sitewide and reads them in a 28-day window; that separates effect from position volatility.