Engagement Value Score (EVS)
A metric that scores the quality of an interaction - time on site, video views, scroll depth - instead of mere click counting.
Engagement Value Score (EVS)
The Engagement Value Score does not grade whether a click happened, but what happens after it: time on site, video views, scroll depth. A click that ends after three seconds and a click that turns into ten minutes of reading finally become two different things.
Practical wiring
EVS can be modeled as custom events in GA4 and imported into Google Ads. Automated bidding then optimizes toward interaction quality instead of clicks - the tools exist; what is usually missing is the definition.
The TYS view
EVS is one building block of the shift from touch to meaning: the machine optimizes toward the value definition it finds. Which interaction is substance and which is mere motion - that decision stays with the human.