SEO Pricing

A price without scope is not an answer.

An SEO price without scope says nothing. That is why we publish fixed net prices with a named scope for the compact entry packages, and deliberately keep everything beyond that on request.

How It Works

Compact entry packages with a fixed scope and a published net price

Limits stated explicitly: languages, markets, page count and exclusions

Larger undertakings after discovery and an individual offer

No commitment on rankings, reach or enquiries

What often gets confused

Fixed price and quotation

A fixed price requires a fixed scope. As soon as languages, markets or page count are open, a quotation is the more honest route.

Package price and hourly rate

A package says what gets delivered. An hourly rate only says what an hour costs and leaves the scope open.

Price and scope

Two offers can only be compared when both name the same scope, the same languages and the same exclusions.

We do not start with a service package. We start with the change you want to reach.

From starting position to impact

1
Define the goal
We clarify what should change commercially: findability, perception, demand, market access, conversion, or a combination of those.
2
Identify the bottleneck
We examine market position, competitors, search demand, website, content, visual presentation and existing measurement data.
3
Connect the solution
We determine which combination of positioning, search, production, web, content and measurement sensibly solves the bottleneck.
4
Implement and distribute
The required content and digital foundations are produced, published and aligned with the relevant channels.
5
Measure impact and expand
We compare the development against the documented starting position and prioritise the next improvements.

Two ways of working, side by side

	Common in the industry	With us
Report or implementation	A document lists the problems. Implementation stays with the client.	The corrections are implemented, and it is recorded which change was made when.
Promise or commitment	Rankings, reach or a number of enquiries are held out as a prospect.	Rankings are not promised. What is committed to is scope, measurement method and reporting.
A number or evidence	The case study shows a percentage, without a period and without a data source.	Starting position, method and data source are named. What cannot be evidenced is not reported as a result.