SEO Copywriting
More text has become cheap. Standing behind it has not.
A text is not good because a term appears often enough. It is good when it answers the question behind the search and makes the next step obvious.
How It Works
Search intent clarified per page before anything is written
Structure, subheadings and evidence instead of filler text
Depth drawn from your knowledge, not copied from competitors
Editorial care for existing pages instead of endless new production
What often gets confused
A new page and an existing page
Reworking an existing page often achieves more than adding another. New pages dilute the topic when they answer the same thing.
Text length and search intent
Length is not a quality signal. What matters is whether the question behind the search is answered completely.
Editorial care and mass production
Producing many texts is easy now. Standing behind them professionally and keeping them current is the actual work.
We do not start with a service package. We start with the change you want to reach.
From starting position to impact
- 1
Define the goal
We clarify what should change commercially: findability, perception, demand, market access, conversion, or a combination of those.
- 2
Identify the bottleneck
We examine market position, competitors, search demand, website, content, visual presentation and existing measurement data.
- 3
Connect the solution
We determine which combination of positioning, search, production, web, content and measurement sensibly solves the bottleneck.
- 4
Implement and distribute
The required content and digital foundations are produced, published and aligned with the relevant channels.
- 5
Measure impact and expand
We compare the development against the documented starting position and prioritise the next improvements.
Two ways of working, side by side
| Common in the industry | With us | |
|---|---|---|
| Report or implementation | A document lists the problems. Implementation stays with the client. | The corrections are implemented, and it is recorded which change was made when. |
| Promise or commitment | Rankings, reach or a number of enquiries are held out as a prospect. | Rankings are not promised. What is committed to is scope, measurement method and reporting. |
| A number or evidence | The case study shows a percentage, without a period and without a data source. | Starting position, method and data source are named. What cannot be evidenced is not reported as a result. |
Ready to Start?
Our team analyzes your current situation and creates a customized action plan.