Local SEO

The first impression happens on the map, not on the homepage.

For locations, the first contact is often decided not by the website but by the map listing, the reviews and the consistency of location data.

How It Works

Map profile: categories, services, opening hours, photos and posts

Keeping location data consistent so maps and directories say the same thing

Place-based landing pages for multiple locations without duplicate content

Collecting and answering reviews in a structured way

For many local searches the map listing decides before the website is even opened. Both have to say the same thing.

From the second location onwards, pages risk differing only by place name. Then your own branches compete with each other.

Collecting reviews is one half. How a business answers criticism gets read and often carries more weight than the rating itself.

From starting position to impact

1
Define the goal
We clarify what should change commercially: findability, perception, demand, market access, conversion, or a combination of those.
2
Identify the bottleneck
We examine market position, competitors, search demand, website, content, visual presentation and existing measurement data.
3
Connect the solution
We determine which combination of positioning, search, production, web, content and measurement sensibly solves the bottleneck.
4
Implement and distribute
The required content and digital foundations are produced, published and aligned with the relevant channels.
5
Measure impact and expand
We compare the development against the documented starting position and prioritise the next improvements.

	Common in the industry	With us
Report or implementation	A document lists the problems. Implementation stays with the client.	The corrections are implemented, and it is recorded which change was made when.
Promise or commitment	Rankings, reach or a number of enquiries are held out as a prospect.	Rankings are not promised. What is committed to is scope, measurement method and reporting.
A number or evidence	The case study shows a percentage, without a period and without a data source.	Starting position, method and data source are named. What cannot be evidenced is not reported as a result.