Link Building

References that remain once the invoice stops.

Bought references are a risk and rarely durable. We work on reasons that justify a mention: own data, expertise, projects and evidence from real work.

How It Works

Assessment of the existing reference profile including risks

Content and data that justify a reference on the merits

Outreach to editors, associations and trade media in your own field

Documentation of every placement with source and date

What often gets confused

Earned and bought references

A bought reference is a risk and disappears once payment stops. An earned one stays because it is justified on the merits.

Count and context

Ten references from your own field work differently from a hundred out of arbitrary directories. Origin counts more than volume.

Homepage and target page

References to the homepage are convenient but rarely help the page that is actually meant to sell.

We do not start with a service package. We start with the change you want to reach.

From starting position to impact

1
Define the goal
We clarify what should change commercially: findability, perception, demand, market access, conversion, or a combination of those.
2
Identify the bottleneck
We examine market position, competitors, search demand, website, content, visual presentation and existing measurement data.
3
Connect the solution
We determine which combination of positioning, search, production, web, content and measurement sensibly solves the bottleneck.
4
Implement and distribute
The required content and digital foundations are produced, published and aligned with the relevant channels.
5
Measure impact and expand
We compare the development against the documented starting position and prioritise the next improvements.

Two ways of working, side by side

	Common in the industry	With us
Report or implementation	A document lists the problems. Implementation stays with the client.	The corrections are implemented, and it is recorded which change was made when.
Promise or commitment	Rankings, reach or a number of enquiries are held out as a prospect.	Rankings are not promised. What is committed to is scope, measurement method and reporting.
A number or evidence	The case study shows a percentage, without a period and without a data source.	Starting position, method and data source are named. What cannot be evidenced is not reported as a result.