International SEO

A translated website is not yet a second market.

Selling across borders means competing in each market with different providers, different search terms and different expectations. We align structure, language and signals per market.

How It Works

Domain and directory structure per language and market

hreflang and country targeting, set cleanly and reciprocally

Search demand per market instead of a translated keyword list

Local evidence, prices and contact routes per target market

What often gets confused

Translation and localisation

A translated page rarely matches the terms used in the target market. Demand is measured per market, not carried over.

Country domain and directory

Both work. The decision depends on resources, brand governance and how independently the markets are meant to run.

hreflang and canonical

hreflang says which market a page is meant for. Canonical says which version is authoritative. Confusing the two makes language versions disappear from the index.

We do not start with a service package. We start with the change you want to reach.

From starting position to impact

1
Define the goal
We clarify what should change commercially: findability, perception, demand, market access, conversion, or a combination of those.
2
Identify the bottleneck
We examine market position, competitors, search demand, website, content, visual presentation and existing measurement data.
3
Connect the solution
We determine which combination of positioning, search, production, web, content and measurement sensibly solves the bottleneck.
4
Implement and distribute
The required content and digital foundations are produced, published and aligned with the relevant channels.
5
Measure impact and expand
We compare the development against the documented starting position and prioritise the next improvements.

Two ways of working, side by side

	Common in the industry	With us
Report or implementation	A document lists the problems. Implementation stays with the client.	The corrections are implemented, and it is recorded which change was made when.
Promise or commitment	Rankings, reach or a number of enquiries are held out as a prospect.	Rankings are not promised. What is committed to is scope, measurement method and reporting.
A number or evidence	The case study shows a percentage, without a period and without a data source.	Starting position, method and data source are named. What cannot be evidenced is not reported as a result.