Ecommerce SEO
Not more pages. Fewer pages that beat each other.
Shops rarely fail on a single product text. They fail on range structure, filter logic, and thousands of pages competing for the same terms.
How It Works
Range and category architecture aligned with actual search demand
Filter and parameter logic so no interchangeable duplicate pages appear
Product data and structured markup for availability, price and variants
Internal linking from category to product and back
What often gets confused
Category page and product page
The category wins general demand, the product wins specific demand. Optimising both for the same terms makes them compete with each other.
Filter and dedicated landing page
Not every filter combination deserves an indexable page. A dedicated page pays off only when it is actually searched for and the content differs.
Index everything and sharpen the range
A large range is no advantage when thousands of thin pages share the same attention. We review what should stay indexed and what should not.
We do not start with a service package. We start with the change you want to reach.
From starting position to impact
- 1
Define the goal
We clarify what should change commercially: findability, perception, demand, market access, conversion, or a combination of those.
- 2
Identify the bottleneck
We examine market position, competitors, search demand, website, content, visual presentation and existing measurement data.
- 3
Connect the solution
We determine which combination of positioning, search, production, web, content and measurement sensibly solves the bottleneck.
- 4
Implement and distribute
The required content and digital foundations are produced, published and aligned with the relevant channels.
- 5
Measure impact and expand
We compare the development against the documented starting position and prioritise the next improvements.
Two ways of working, side by side
| Common in the industry | With us | |
|---|---|---|
| Report or implementation | A document lists the problems. Implementation stays with the client. | The corrections are implemented, and it is recorded which change was made when. |
| Promise or commitment | Rankings, reach or a number of enquiries are held out as a prospect. | Rankings are not promised. What is committed to is scope, measurement method and reporting. |
| A number or evidence | The case study shows a percentage, without a period and without a data source. | Starting position, method and data source are named. What cannot be evidenced is not reported as a result. |
Ready to Start?
Our team analyzes your current situation and creates a customized action plan.