Core Web Vitals: User Experience as a Ranking Factor

What Are Core Web Vitals?

Core Web Vitals are Google's standardized metrics for evaluating website user experience. They measure three key aspects:

• LCP (Largest Contentful Paint): Load time of the largest visible element – target under 2.5 seconds
• INP (Interaction to Next Paint): Response time to user interactions – target under 200 milliseconds
• CLS (Cumulative Layout Shift): Visual stability during loading – target under 0.1

Why Are Core Web Vitals Relevant for AI Visibility?

Search engines and AI systems prefer sources that deliver a positive user experience. Slow or unstable pages are cited less frequently as trustworthy sources.

Optimization Measures:

• Deliver images in WebP/AVIF format with correct dimensions
• Load critical CSS inline, defer non-critical CSS
• Minimize JavaScript bundles and implement code splitting
• Use Server-Side Rendering (SSR) or Static Site Generation (SSG)
• Deploy CDN for static assets

In the Creatys AI Framework Environment (CAFE), technical performance is treated as the foundation for all further optimization — so your content is not only found but also reliably loaded.