Schema.org for Online Stores: The Complete Markup Guide
Author: Yılmaz Saraçschema-orgstructured-datarich-resultsecommerceproduct-markup
Schema.org for Online Stores: Complete Guide
Schema.org markup is the structured data layer that provides machine-readable information to search engines and AI systems.
Mandatory markups:
- Product: name, SKU, GTIN, description, brand, offers (price, availability), aggregateRating
- BreadcrumbList: Full path from homepage to product
- FAQPage: On product pages for Rich Result eligibility
- Organization: On homepage for brand authority signals
Rich Result CTR gains: Price in SERP (measurably higher CTR), rating stars (measurably higher CTR), FAQ accordion (increased visibility).
Validation: Google Rich Results Test, Schema.org Validator.