FAQ, HowTo & Product Schema: Specific Markup Types for Maximum SERP Presence

FAQ Schema (FAQPage)

FAQ markup enables the direct display of question-answer pairs in search results. This increases SERP real estate and provides users with immediate answers.

Implementation:

• Declare @type: FAQPage as page type
• Mark each question as Question with acceptedAnswer
• Answers can contain HTML formatting (links, lists)
• Maximum recommended: 5–10 FAQ entries per page

HowTo Schema

HowTo markup structures step-by-step instructions for visual display in the SERP with individual steps, time estimates, and required tools.

Implementation:

• @type: HowTo with name and step array
• Each HowToStep contains text and optionally image
• totalTime in ISO 8601 format (e.g., PT30M for 30 minutes)
• tool and supply for required materials

Product Schema

Product markup displays price, availability, and ratings directly in search results.

Implementation:

• @type: Product with name, description, image
• offers with price, priceCurrency, availability
• aggregateRating for rating overview

AI Relevance: These schema types provide AI systems with structured facts in a machine-readable format — so your products, instructions, and frequently asked questions appear directly and correctly in AI responses.