Quality Score 2.0
The successor to Google's classic Quality Score: no longer grades keyword mechanics but deeper contextual signals such as user intent and sentiment.
Quality Score 2.0
Google's classic Quality Score graded keyword mechanics: expected click-through rate, ad relevance, landing page experience. Its successor grades deeper contextual signals - the intent behind the query, the sentiment, the surrounding context. The machine no longer checks whether you serve the right keyword, but whether you answer the intent behind it.
Why it matters
The same shift is happening in parallel inside the answer engines: ChatGPT, Gemini and Claude evaluate brands by meaning, consistency and verifiable substance - not by keywords. The ad system and the answer engine converge on the same question: does the machine understand what your brand means?
The TYS view
Whoever only serves keywords loses on both fields at once. Structured brand data, consistent entities and verifiable content pay into both systems - that is the core of the TYS Framework.