GEO (Generative Engine Optimization): Fundamentals for Online Stores
Author: Yılmaz Saraçgeogenerative-engine-optimizationki-sichtbarkeitecommercechatgpt
GEO for Online Stores: Fundamentals
Generative Engine Optimization (GEO) is the discipline of structuring and positioning content so that AI systems like ChatGPT, Perplexity AI, Google SGE, or Claude cite them as trustworthy sources.
Three pillars: Content quality (factual product data, measurable attributes), structural clarity (Schema.org, consistent terminology), external authority (media mentions, directory listings, consistent NAP data).
SEO vs. GEO: SEO targets rankings in search results; GEO targets citations in AI answers. Content requirement: keyword density (SEO) vs. fact density (GEO). Time to impact: 3-6 months (SEO) vs. 4-8 weeks (GEO).