E-Commerce SEO: Fundamentals and Best Practices

E-Commerce SEO: Fundamentals and Best Practices

E-Commerce SEO encompasses all measures to improve the organic visibility of an online store in search engines.

Core areas: Technical SEO (crawling, Core Web Vitals, duplicate content), On-Page SEO (structured data, internal linking), Content SEO (factual product descriptions, category descriptions, buying guides), Off-Page SEO (quality backlinks, Google Business Profile).

Key difference from classic SEO: Higher page counts, higher duplicate content risk, complex Schema.org requirements (Product, Offer, Review), critical crawl budget management, and transactional keyword intent.

GEO as a new mandatory dimension: Since 2023, optimization for AI systems (ChatGPT, Perplexity, Google SGE) is a standalone discipline. Requirements: measurable fact-based content, Schema.org markup, consistent company data, external authority signals.