BrandLock
– Protect Brand Identity in the AI Era
When AI systems generate content for or about your brand, they need clear rules. BrandLock defines these rules — so your brand is always represented correctly.
of SGE results differ from organic top-10 results
lower conversion rates without established brand trust
projected decline in traditional search volume
pages automatically checked for brand consistency
AI Without Control — A Risk for Your Brand
See what happens when AI systems talk about your company without brand guidelines — and how BrandLock fixes it.
(Sample data – not a real brand)What does SampleTech Ltd do?
“SampleTech is a small, cheap software company from London. They offer budget cloud solutions and mainly compete with SAP and Salesforce, selling similar products at lower prices. The relatively new company was founded in 2015 and employs about 50 people. The firm is trying to gain a foothold in the fiercely competitive enterprise market.”
"cheap" and "budget" — devalues the brand instead of signalling expertise
"relatively new" and "trying" — conveys uncertainty instead of authority
"small" company — underestimates the organisation
Founding year 2015 instead of correct 2012 — 3 years of experience missing
50 employees instead of correct 120+ — company size halved
Unwanted comparison with SAP/Salesforce as a cheap alternative
No differentiation: mid-market specialisation completely absent
ISO 27001 certification not mentioned
No references to customer success stories or industry experience
“SampleTech Ltd is a specialised B2B software provider headquartered in London. Since its founding in 2012, the company has developed bespoke enterprise cloud platforms for mid-market businesses. With over 120 specialists, ISO 27001 certification and a proven track record with FTSE 250 companies, SampleTech helps organisations securely digitise their business processes. The platform features industry-specific compliance modules and UK data hosting standards.”
Correct tone: "specialised", "bespoke" instead of "cheap"
Founding year and team size fact-checked: 2012, 120+
No competitor comparison — independent positioning
ISO 27001, FTSE 250 reference, compliance modules mentioned
Schema.org entity data as verification source
What BrandLock Strategically Covers
BrandLock is based on a 100-point audit that systematically examines seven critical dimensions of your brand presence in the AI era.
Brand Identity & E-E-A-T
15 CheckpointsExpertise, Experience, Authority and Trust — the foundation for AI systems to classify your brand as a credible source.
Knowledge Graphs & Ontology
15 CheckpointsAnchoring your brand data as semantic entities that AI systems can correctly read and reproduce.
AI Law & Ethics
15 CheckpointsProtection against AI hallucinations, defamation and liability risks — from Section 230 to GDPR.
Online Reputation Management
15 CheckpointsCrisis resilience and proactive safeguarding of your brand perception in AI-generated results.
SGE & AI Visibility
15 CheckpointsOptimisation for Search Generative Experience and AI answer snapshots — the new search landscape.
AI Customer Experience
15 CheckpointsBrand consistency in chatbots, AI copilots and automated customer interactions.
System Architecture & Future
10 CheckpointsScalability, SaaS integration and preparation for the multimodal AI systems of the future.
All 100 checkpoints are based on the BrandLock Strategic Framework — developed for B2B companies in the AI era.
Without clear brand guidelines, AI systems generate generic content. Your unique brand identity gets lost.
The Problem: AI Standardization
- Generic phrases instead of your brand voice
- Wrong colors and visual representations
- Inconsistent tonality across different AI systems
- Loss of brand differentiation
The Solution: BrandLock
BrandLock creates a structured rulebook for your brand that AI systems can understand and follow.
Summary: BrandLock is a middleware technology that ensures AI speaks on behalf of the brand like a representative who only uses verified data, maintains a locked tone, and upholds corporate discipline.
The BrandLock™ Philosophy
While traditional SEO focuses on "ranking," in the AI era this goal has evolved to "being referenced" and "being correctly understood."
Goal: Make the brand the answer itself for AI
Your brand should not just be an option in search results, but become the fundamental source of AI-generated responses.
Verifiability
AI systems compare multiple sources. Your brand data must be consistent and contradiction-free across all digital channels.
Machine Readability
Content must be understandable not just for humans, but structured for LLMs and search engines as well.
Authority Signals
AI evaluates source credibility. BrandLock systematically builds expert signals.
What is BrandLock?
BrandLock is the second layer of the TYS Framework – a control and governance layer designed to protect brand integrity in AI-generated outputs and technically prevent hallucination risks.
Brand Voice Locking (Tone Locking)
Works on the negative prompt engineering principle. AI systems are given a list of "what must not be said." For example: "Never use the word 'cheap'" or "Never suggest competitor brands." This keeps the brand voice under control.
Accuracy Arbiter
Works with RAG (Retrieval-Augmented Generation) architecture. Every AI claim is cross-referenced against the approved brand data pool (product specs, prices, service commitments, etc.). Non-matching outputs are either blocked or flagged for correction.
BrandLock within the TYS Framework
BrandLock is the second layer of the TYS Framework — a 7-layer system that systematically prepares your brand for the AI era.
AI Architecture
Semantically structured, AI-readable web infrastructure
BrandLock
You are here: Layer 2Protect brand integrity across all AI outputs
E-E-A-T Narrative
Build digital authority and trust signals
GEO
Appear as a reference source in AI-generated answers
Entity SEO
Anchor your brand in the Knowledge Graph
Conversion Speed
Process leads in under 5 minutes
Response Gap
Close AI knowledge gaps about your brand
Two Core Mechanisms
Visual Lock
Define your brand's visual identity for AI systems.
- Color Lock
Primary and secondary colors with HEX codes
- Logo Rules
Usage guidelines and safe zone
- Typography
Fonts and hierarchy
- Visual Language
Style and aesthetics of visual communication
Verbal Lock
Define your brand's linguistic identity for AI systems.
- Tone Lock
Formal, friendly, professional, etc.
- Vocabulary
Preferred and avoided terms
- Communication Style
Direct, advisory, inspiring
- Brand Voice Profile
Your brand's unique voice
How BrandLock Works
AI-protected brand identity in 4 steps
AI Pre-Scan
Our AI analyzes your website and automatically extracts brand colors, tonality, services, and key messages.
Define BrandLock
Complete your brand profile in the customer portal: Visual rules, verbal guidelines, terminology, and official claims.
AI Analysis
Our system crawls up to 50 pages of your website and compares the current state against your BrandLock rules.
Report & Protection
You receive a consistency score (0-100), a detailed inconsistency list, and specific correction recommendations.
The Four Pillars of Algorithmic Reputational Shield
BrandLock™ is not just a single tactic, but an integrated "Algorithmic Reputational Shield" to protect your brand.
GEO (Generative Engine Optimization)
Beyond classic SEO ranking: Your brand becomes the foundation of AI-generated responses.
Not being in the top-10 – but BEING the answer.
E-E-A-T Narrative Design
Experience, Expertise, Authority and Trust signals are transformed into machine-verifiable digital narratives.
- Document case studies
- Create expert profiles
- Build industry references
- Demonstrate transparency
Entity-Based SEO
Your brand is positioned as an independent entity with defined properties and relationships in the Knowledge Graph.
Keyword-independent brand recognition by AI systems.
Technical Foundation
JSON-LD, Schema.org and llms.txt standard ensure AI correctly interprets your brand.
- DefinedTermSet for your methodologies
- Organization Schema
- sameAs identity linking
Risk Management & Governance
BrandLock™ is also a proactive risk management framework. AI systems constantly change ("version drift").
Legal Liability
AI-generated misinformation can cause reputation damage.
Implement disclaimer statements for AI-generated content.
Service Misrepresentation
AI may incorrectly display SLAs, prices or delivery times.
Present all service commitments in structured, AI-friendly formats.
Ethics & Data Privacy
GDPR compliance and algorithmic biases.
Transparency, honesty and human-centered approach in all AI applications.
BrandLock vs. Traditional Brand Management
| Aspect | Traditional | BrandLock |
|---|---|---|
| Brand Guidelines | PDF documents (humans only) | Machine-readable JSON-LD & Schema Markup |
| Consistency Check | Manual spot checks | AI-powered analysis of 50 pages |
| Crisis Management | Reactive (after damage) | Proactive sentiment analysis & early warning |
| SEO Strategy | Keyword optimization | Entity-based AI visibility (GEO/SGE) |
| Brand Voice | General tone guidelines | Pantone-level color locking + terminology mapping |
| Updates | Static document | Live portal with continuous updates |
Our Packages
BrandLock
Brand identity for the AI era
- Visual Lock (Colors, Logo, Fonts)
- Verbal Lock (Tone, Vocabulary)
- AI Guidelines Document
- Customer Portal Access
Initial Check + BrandLock
Analysis + Brand Protection Bundle
- Everything from Initial Check (€149)
- Everything from BrandLock (€299)
- Combined recommendations
- Priority support
TYS Framework — 7 Strategic Layers
Our framework is based on 100 critical questions, structured across 7 strategic audit layers for comprehensive brand protection.
E-E-A-T Authority
Credibility & Trust Signals
Questions 1–15Knowledge Graphs
Ontology & Data Structure
Questions 16–30AI Law & Ethics
Liability & Compliance
Questions 31–45Reputation Protection
ORM & Crisis Response
Questions 46–60SGE Visibility
AI Snapshot Optimization
Questions 61–75AI-Powered CX
Customer Experience & Metrics
Questions 76–90Future-Proofing
SaaS & Scalability
Questions 91–100Frequently Asked Questions about BrandLock
Your Brand, Your Rules
When AI systems generate content for or about your brand, they need clear rules. BrandLock defines these rules — so your brand is always represented correctly.