The Creatys Approach: An Integrated Framework for AI Trust
Creatys unifies GEO, E-E-A-T, and entity-based SEO in a single, powerful framework to make brands not just "visible" to AI, but also "understandable" and "trustworthy." This integrated approach restructures your brand's digital DNA to speak the language of AI models.
The Three Pillars of the Creatys Framework:
1. E-E-A-T Narrative Design
The systematic design of a digital narrative that demonstrates your brand's Experience, Expertise, Authoritativeness, and Trustworthiness for both Google and AI systems as well as your customers. AI places the highest importance on trustworthiness, especially in high-risk "Your Money or Your Life" (YMYL) sectors like finance and healthcare.
2. Entity-Based SEO
AI models understand the world not through keywords, but through interconnected "entities." Your brand, your founders, your products and services are all different entities with properties and connections between them. The goal of Entity SEO is to optimize these entities and their relationships clearly and consistently for AI.
3. Technical Excellence and Structured Data
- Schema Markup: Factual data in your content (product prices, company address, author expertise) is "sealed" with Schema.org standards.
- Entity Consistency: Brand identity, methodologies, and core information are used identically and consistently across all digital assets.
- llms.txt Standard: This technical file provides AI crawlers like GPTBot with a roadmap. It injects the most critical and dense information package about your brand directly into the model's context window.