GEO - Generative Engine Optimization Explained
Author: Yılmaz SaraçGEOSEOAIOptimization
Generative Engine Optimization (GEO) is the next evolution after SEO. While SEO focuses on traditional search engines, GEO optimizes your online presence for AI-powered answer engines.
Why GEO matters:
- 40% of Gen-Z uses TikTok and AI chatbots instead of Google
- AI assistants are becoming the primary source of information
- Brands without a GEO strategy lose visibility
Our GEO methodology:
- Analysis of current AI visibility
- Identification of knowledge gaps
- Structured data optimization
- Continuous monitoring