Search Intent: The Foundation of Every SEO Strategy
Author: Yılmaz Saraçsearch-intentsuchintentioninformationalnavigationaltransactional
What Is Search Intent?
Search intent describes the goal a user pursues with a search query. Google and AI systems evaluate content based on how well it serves the intention behind a query.
The Four Main Types of Search Intent:
- Informational: User seeks knowledge – "What is GEO?" → Explanatory content, definitions
- Navigational: User looks for a specific page – "Creatys login" → Direct navigation
- Commercial Investigation: User compares options – "Best AI SEO agency" → Comparisons, reviews
- Transactional: User wants to act – "Book AI analysis" → Conversion-optimized pages
Why Search Intent Is Crucial for AI Visibility:
AI models organize responses based on recognized intent. When your content precisely matches search intent, the likelihood of being cited as a primary source increases.
Optimization by Search Intent:
- Extend keyword research with intent analysis
- Adapt page structure to the respective intent
- SERP analysis: What formats does Google currently deliver? (Lists, tables, videos)
- Match content depth to the complexity of the intent
- Optimize conversion paths for transactional queries
In the CAFE framework, search intent is used as the first analysis element — so your content is not only visible but reaches exactly the right audience.