Rich Snippets & Rich Results: Achieving Enhanced Search Results
Author: Yılmaz Saraçrich-snippetsrich-resultsschema-orgjson-ldfaq-schema
What Are Rich Snippets?
Rich snippets are enhanced search results that go beyond the standard title and meta description. They display additional information like ratings, prices, FAQ answers, or event dates directly in search results.
Types of Rich Results:
- FAQ rich results: Frequently asked questions directly in the SERP
- HowTo rich results: Step-by-step instructions with images
- Product rich results: Price, availability, rating
- Review rich results: Star ratings and reviews
- Article rich results: Publication date, author, image
- Breadcrumb rich results: Navigation structure
- Organization rich results: Logo, contact information, social links
Technical Implementation:
- JSON-LD is the recommended format (preferred by Google)
- Use Schema.org vocabulary
- Use Google Rich Results Test for validation
- Apply markup only for visible content (no hidden markup)
Rich Results and AI Visibility:
Structured data helps AI systems extract facts efficiently. Pages with correct Schema.org markup are used more frequently as structured sources in AI responses — so your information is cited precisely and completely.