One-Pager vs. Multi-Page Website: What's Better for Your Business?

The question "One-pager or multi-page?" concerns many entrepreneurs. Here's the definitive guide to making the right decision.

What is a One-Pager?

A one-pager is a website that presents all important information on a single, scrollable page. Navigation leads to anchor points on the same page.

Typical Structure:

1. Hero section with main message
2. About us / Company
3. Services / Products
4. References / Testimonials
5. Contact / CTA

One-Pager: Pros and Cons

Advantages ✅

Advantage	Description
Focused story	Controlled information flow
Lower costs	Less development effort
Quick implementation	1-2 weeks instead of months
Mobile-optimized	Natural scroll experience
Higher conversion	Less distraction

Disadvantages ❌

Disadvantage	Description
SEO-limited	Only one URL to rank
Limited content	Not for extensive info
Longer load time	All content on one page
Less analytics	Harder to track

When a One-Pager Makes Sense

Ideal for:

1. Startups & MVPs: Get online quickly
2. Product launches: Focus on one offer
3. Events & conferences: All info compact
4. Freelancers & consultants: Portfolio + contact
5. Lead generation: Clear CTA focus

Examples of Successful One-Pagers:

• Product landing pages
• App presentations
• Personal brand websites
• Campaign microsites

When You Need a Multi-Page Website

Necessary for:

1. Extensive content: Many products/services
2. SEO priority: Target multiple keywords
3. E-Commerce: Product catalogs
4. Content marketing: Blog, resources
5. Complex companies: Multiple target audiences

The Cost Factor

One-Pager Costs

Quality Level	Price Range
DIY (builder)	€0 - 500
Freelancer	€1,500 - 3,500
Agency standard	€3,000 - 6,000
Agency premium	€5,000 - 10,000

Multi-Page Costs

Scope	Price Range
Small (5-10 pages)	€4,000 - 10,000
Medium (10-20 pages)	€8,000 - 20,000
Large (20+ pages)	€15,000 - 50,000

The Hybrid Solution

Increasingly popular: One-pager + Blog/Subpages

• Main page as one-pager for conversion
• Blog for SEO and content marketing
• Separate landing pages for campaigns

Benefits:

• Best of both worlds
• Maintain SEO potential
• Conversion-optimized main page
• Scalable with growth

Decision Helper

Answer these questions:

1. How many products/services do you have?

   • 1-3 → One-pager possible
   • 4+ → Multi-page recommended

2. How important is SEO?

   • Very important → Multi-page
   • Less important → One-pager OK

3. How often does content change?

   • Rarely → One-pager
   • Frequently → Multi-page with CMS

4. What's your main goal?

   • Leads/inquiries → One-pager
   • Inform → Multi-page

5. What's your budget?

   • Small → One-pager
   • Large → Multi-page

Conclusion

There's no one-size-fits-all answer. The right choice depends on your specific goals, budget, and industry. When in doubt: Start with a one-pager and expand as needed.

---

Unsure what's right for you? We'll advise you free of charge and without obligation.