Content SEO: Content That Search Engines and AI Understand

Content SEO describes the systematic creation and optimisation of content that is relevant and comprehensible for both human readers and search engines/AI systems.

Core principles:

• Search intent: Every piece of content answers a specific question — informational, navigational, transactional or commercial.
• Semantic depth: Topics are not treated superficially but structured with context, related terms and clear definitions.
• Citability: Clear statements, source references and structured data make content citable for AI systems.
• Content clusters: Pillar pages and topic clusters create topical authority — covering entire subject areas, not individual keywords.

Creatys methodology: We structure content so it appears as a primary source in AI answers. This means: clear definitions in the first paragraph, verifiable facts, consistent terminology and Schema.org markup. In the CAFE framework, Content SEO bridges technical infrastructure and AI visibility.