AI Share of Voice: Measuring Brand Presence in AI Responses
Author: Yılmaz Saraçai-share-of-voiceai-sovbrand-monitoringai-mentionscompetitive-analysis
What Is AI Share of Voice?
AI Share of Voice (AI SoV) describes the proportion of AI-generated responses in which your brand appears — compared to competitors. It is the AI equivalent of the traditional "share of voice" from media analysis.
Why Is AI Share of Voice Important?
- AI responses are increasingly becoming the primary information channel
- Users trust AI-generated recommendations without further research
- Brands not appearing in AI responses lose potential customers
- AI SoV is a leading indicator of future brand perception
Measurement Methodology:
- Prompt-based analysis: Systematic queries to ChatGPT, Perplexity, Gemini on industry topics
- Count brand mentions: How often is your brand mentioned compared to competitors?
- Sentiment analysis: In what context is the brand mentioned? Positive, neutral, negative?
- Position analysis: Is the brand named as the first, second, or third option?
- Source analysis: Which of your pages are linked as sources?
Optimization Levers:
- Consistent, factual brand information across all channels
- Structured data (Schema.org) for machine-readable brand identity
- Regular content production on relevant industry topics
- Build external references and mentions
In the CAFE framework, AI Share of Voice is captured as a central metric — so you know where your brand stands in the AI landscape and can take targeted action.