Local SEO: Local Visibility in Search and AI
Author: Yılmaz Saraçlocal-seogoogle-business-profilenapcitationsreviews
Local SEO optimises the discoverability of a business for location-based searches — in Google Maps, the Local Pack and increasingly in AI answers.
Core measures:
- Google Business Profile: Complete, verified and regularly updated business profiles with correct NAP data (Name, Address, Phone).
- Local citations: Consistent listings in directories, chambers and local platforms.
- Review management: Systematic collection and response to reviews — a direct trust signal for Google and AI.
- Local content: Location-specific landing pages with relevant local keywords and structured data (LocalBusiness Schema).
AI perspective: When users ask ChatGPT or Perplexity for local recommendations, these systems draw on verified business data. Companies with consistent NAP data, complete profiles and positive reviews are cited preferentially. Local SEO is therefore not just a Google topic but an AI trust signal.